Tag Archives: Work Experience

My Experience as an Intern for Bike and Roll NYC This Summer

By Henry Nalle

I heard about Bike and Roll NYC’s Marketing Assistant/Language Liaison internship through the career center at my college. The internship was advertised as a great way to put foreign language proficiency to work while gaining experience in marketing, public relations, and international business—and that is exactly what it was! As a French major interested all of these fields, this internship seemed like the perfect intersection of my academic interests and professional pursuits.

henry-nalleWhat made this internship so unique was the fact that it was truly a learning experience. I was also able to work and interact with so many different people over the course of the summer. It’s as if this experience was three internships in one. In addition to working directly with Bike and Roll NYC, I also worked in conjunction with Alon Marketing Group and Nicholas and Lence Communications to make Bike and Roll’s products more accessible to foreign markets.

The work I did directly for Bike and Roll NYC consisted of translating all of Bike and Roll’s promotional material (websites, brochures, tour documents, etc) into French. Translating this material early in the program really helped me to familiarize myself with Bike and Roll NYC’s products and mission. What’s more, during my first week I was given the opportunity to go on two of Bike and Roll’s tours: the Inside Central Park tour and the Bike and Boat tour. I thoroughly enjoyed both these tours and they really got me excited about working for a company with first-rate products and superior customer service. I was always encouraged to give constant feedback on my experiences over the course of the summer. I even had the opportunity to collaborate with my fellow intern, Courtney, to draft part a manual that will serve as a training guide for future Bike and Roll interns.

One of the key components of my internship was my work in conjunction with Alon Marketing Group. Alon puts Bike and Roll into contact with hundreds of tour operators who put together tour packages and sell them to travel agents, who then sell them to tourists. As a French-speaking intern, I researched Francophone tour operators that offer tours to New York City. I also did substantial research on the French biking culture and how it would translate to an interest in biking in New York City. After completing this research, I drafted an email (in French) selling Bike and Roll NYC’s tour and rental offerings. I reached out to tour operators by tailoring this email to each operator’s interests as expressed on their website. Reaching out in French helped to break down the language barrier that may have previously prevented contact with these buyers. I also felt that I was actually doing something to help Bike and Roll while learning a great deal about the travel and tourism industry.

I also had the opportunity to work with Nicholas and Lence Communications, the firm that manages Bike and Roll’s PR. During my days at NLC, I made press lists of Francophone journalists and posted Bike and Roll tours to NYC event websites to help advertise and sell our product. I also drafted sales pitches and translated press releases in an effort to reach out to French-speaking tourists in NYC. My work with NLC exposed me to the world of Public Relations and served as an amazing opportunity to work with some real experts in the field.

Interning for Bike and Roll NYC was an amazing learning experience and I would highly recommend it to anyone with foreign language proficiency interested in marketing, PR, and international business!

Do you have an internship experience you’d like to share with us? 

My Experience as a Bike and Roll NYC Language Liaison/Marketing Assistant Intern

By Courtney Laird

With a degree in Spanish from Colby College, I hoped to find a summer job or internship that allowed me to utilize my Spanish language skills daily. With the help of Colby’s Career Center, I stumbled upon the Language Liaison/Marketing Assistant Intern position at Bike and Roll New York City and became immediately interested upon seeing that the main responsibilities of the job focused around language skills and international business.

courtney-lairdI knew from the first week that I would enjoy myself during this internship—from taking two tours to acclimate myself to the product, I realized that the culture of Bike and Roll is one steeped in fun and innovation and that their products are something you should definitely try!

The internship is comprised of three main segments: marketing with ALON Marketing Group, public relations with Nicholas and Lence and translating Bike and Roll’s brand literature and promotional material. All three segments work in harmony to increase Bike and Roll’s presence in international markets relative to your language focus—since I speak Spanish, I translated the promotional material into Spanish and contacted Spanish-speaking countries that provide the most tourism in America.

Using an online database full of travel agencies and Tour Operators, I located and contacted (in Spanish!) companies that spanned 10 countries in order to introduce them to the rentals and tours Bike and Roll offers here in NYC. Creating direct dialogue with international companies in their native language helped Bike and Roll enter a whole new business market—many of the companies I contacted responded that they would promote our services on their websites. I liked this process best—it was a great way to hone my Spanish skills in professional correspondences, to learn more about how sales and marketing function when pitching products and to create connections with people in various countries like Spain, Argentina, Guatemala and Peru.

I also really enjoyed translating the promotional documents. It was a great way to keep my brain alert, to learn new words and phrases and to practice the sometimes complicated process of translating. It was really rewarding to know that my work would be published for customers to use! It was also fulfilling to be able to incorporate and improve upon my existing writing skills in both English and Spanish—drafting emails, crafting a research project and writing blog entries allowed for ample opportunities to enhance valuable communication skills.

The interactive and direct experience of marketing and public relations (two fields in which I had limited experience) definitely enabled me to learn a whole new set of skills that prepare me well for a career in these interrelated fields. The opportunity to learn more about sales and marketing, coupled with the opportunity to use and improve my Spanish skills, made this internship invaluable. From working with a small company of friendly and knowledgeable people to expanding my professional network into Latin America, my internship at Bike and Roll NYC helped me locate my career interests and provided me the necessary skills sets for jumpstarting my career.