By Henry Nalle
I heard about Bike and Roll NYC’s Marketing Assistant/Language Liaison internship through the career center at my college. The internship was advertised as a great way to put foreign language proficiency to work while gaining experience in marketing, public relations, and international business—and that is exactly what it was! As a French major interested all of these fields, this internship seemed like the perfect intersection of my academic interests and professional pursuits.
What made this internship so unique was the fact that it was truly a learning experience. I was also able to work and interact with so many different people over the course of the summer. It’s as if this experience was three internships in one. In addition to working directly with Bike and Roll NYC, I also worked in conjunction with Alon Marketing Group and Nicholas and Lence Communications to make Bike and Roll’s products more accessible to foreign markets.
The work I did directly for Bike and Roll NYC consisted of translating all of Bike and Roll’s promotional material (websites, brochures, tour documents, etc) into French. Translating this material early in the program really helped me to familiarize myself with Bike and Roll NYC’s products and mission. What’s more, during my first week I was given the opportunity to go on two of Bike and Roll’s tours: the Inside Central Park tour and the Bike and Boat tour. I thoroughly enjoyed both these tours and they really got me excited about working for a company with first-rate products and superior customer service. I was always encouraged to give constant feedback on my experiences over the course of the summer. I even had the opportunity to collaborate with my fellow intern, Courtney, to draft part a manual that will serve as a training guide for future Bike and Roll interns.
One of the key components of my internship was my work in conjunction with Alon Marketing Group. Alon puts Bike and Roll into contact with hundreds of tour operators who put together tour packages and sell them to travel agents, who then sell them to tourists. As a French-speaking intern, I researched Francophone tour operators that offer tours to New York City. I also did substantial research on the French biking culture and how it would translate to an interest in biking in New York City. After completing this research, I drafted an email (in French) selling Bike and Roll NYC’s tour and rental offerings. I reached out to tour operators by tailoring this email to each operator’s interests as expressed on their website. Reaching out in French helped to break down the language barrier that may have previously prevented contact with these buyers. I also felt that I was actually doing something to help Bike and Roll while learning a great deal about the travel and tourism industry.
I also had the opportunity to work with Nicholas and Lence Communications, the firm that manages Bike and Roll’s PR. During my days at NLC, I made press lists of Francophone journalists and posted Bike and Roll tours to NYC event websites to help advertise and sell our product. I also drafted sales pitches and translated press releases in an effort to reach out to French-speaking tourists in NYC. My work with NLC exposed me to the world of Public Relations and served as an amazing opportunity to work with some real experts in the field.
Interning for Bike and Roll NYC was an amazing learning experience and I would highly recommend it to anyone with foreign language proficiency interested in marketing, PR, and international business!
Do you have an internship experience you’d like to share with us?
By Courtney Laird
With a degree in Spanish from Colby College, I hoped to find a summer job or internship that allowed me to utilize my Spanish language skills daily. With the help of Colby’s Career Center, I stumbled upon the Language Liaison/Marketing Assistant Intern position at Bike and Roll New York City and became immediately interested upon seeing that the main responsibilities of the job focused around language skills and international business.
I knew from the first week that I would enjoy myself during this internship—from taking two tours to acclimate myself to the product, I realized that the culture of Bike and Roll is one steeped in fun and innovation and that their products are something you should definitely try!
The internship is comprised of three main segments: marketing with ALON Marketing Group, public relations with Nicholas and Lence and translating Bike and Roll’s brand literature and promotional material. All three segments work in harmony to increase Bike and Roll’s presence in international markets relative to your language focus—since I speak Spanish, I translated the promotional material into Spanish and contacted Spanish-speaking countries that provide the most tourism in America.
Using an online database full of travel agencies and Tour Operators, I located and contacted (in Spanish!) companies that spanned 10 countries in order to introduce them to the rentals and tours Bike and Roll offers here in NYC. Creating direct dialogue with international companies in their native language helped Bike and Roll enter a whole new business market—many of the companies I contacted responded that they would promote our services on their websites. I liked this process best—it was a great way to hone my Spanish skills in professional correspondences, to learn more about how sales and marketing function when pitching products and to create connections with people in various countries like Spain, Argentina, Guatemala and Peru.
I also really enjoyed translating the promotional documents. It was a great way to keep my brain alert, to learn new words and phrases and to practice the sometimes complicated process of translating. It was really rewarding to know that my work would be published for customers to use! It was also fulfilling to be able to incorporate and improve upon my existing writing skills in both English and Spanish—drafting emails, crafting a research project and writing blog entries allowed for ample opportunities to enhance valuable communication skills.
The interactive and direct experience of marketing and public relations (two fields in which I had limited experience) definitely enabled me to learn a whole new set of skills that prepare me well for a career in these interrelated fields. The opportunity to learn more about sales and marketing, coupled with the opportunity to use and improve my Spanish skills, made this internship invaluable. From working with a small company of friendly and knowledgeable people to expanding my professional network into Latin America, my internship at Bike and Roll NYC helped me locate my career interests and provided me the necessary skills sets for jumpstarting my career.
(by Andrea Doyle, Successful Meetings, February 25, 2013)
The spotlight is about to shine brighter than ever on the New York metropolitan area as it prepares to host Super Bowl XLVIII on February 2, 2014. The stakes are high as this is the first time the game is being held in the Northeast, in an open-air stadium, in a cold-weather city.
This Super Bowl will also be like no other as it going to be a trans-Hudson celebration. The game is being played at MetLife Stadium in East Rutherford, NJ but the events surrounding the game will be split between both New Jersey and New York. A “Super Bowl Boulevard” will transform a portion of Broadway in midtown Manhattan into a massive fan event. It will begin on 44th Street, in the middle of Times Square, and stretch down Broadway to 34th Street from January 29 to February 1.
“For the New York/New Jersey Super Bowl, we’ve embraced the opportunity to create plans that are as big, bold, and unique as New York City and the surrounding region itself,” says National Football League Commissioner Roger Goodell. “While we can only fit 80,000 fans into MetLife Stadium for the game in East Rutherford, New Jersey, we look forward to hosting hundreds of thousands of people at different attractions and events during Super Bowl Week, throughout all parts of the area.” All the facets that make the New York area so special will be highlighted including culture, shopping, museums, restaurants, and theater. Plus, hotels have been renovated, roads widened, and airports upgraded in anticipation of America’s biggest sports tournament.
(By Marjorie Cohen, AM New York, January 16, 2013)
You’ve got a bike, maybe more than one, and can’t figure out where to put it in your city-sized apartment. You are not alone.
Although the city Department of Transportation’s 2012 figures on bike ridership aren’t out yet, Jill Guidera, campaign and organizing coordinator for Transportation Alternatives, predicts a “tremendous increase over last year. In the aftermath of Superstorm Sandy, there was a 200% increase in riders and we think that a lot of those folks have decided to stick with it.”
There’s plenty of indoor bike parking for Transportation Alternatives employees, but when Guidera gets home, she parks her bike outside her building.
“My fourth floor walk-up apartment is the size of a pencil box, so this makes the most sense,” she explained. “I rely on the know-your-neighbors security plan.”
Yes, I was one of those New Yorkers who was never around on Saturdays in August. Then I started working at Bike and Roll and Summer Streets came into my life.
For those of you who don’t know, Summer Streets takes place every year during the first three Saturdays in August. From 7am to 1pm on each of these days, the city shuts down Park Ave. and Lafayette St. creating a seven-mile car-free haven for pedestrians, bikes, roller skaters, and scooter-ers. Plus, the southern two lanes of 72nd St. are roped off to create a bike lane into and out of Central Park. For anyone north of the event and near the park, it’s the perfect car-free conduit to Summer Streets.
Let me reiterate the virtues of doing anything in New York EARLY! The cops have blocked off the streets by 6:30am and the world is your oyster! There are some spandex jackrabbits in the park, but peeling off onto 72nd St. means you’ve left it all behind.
We were looking for something special to do. My kids are leaving for camp on Sunday, so we want to do something special and memorable on Saturday. Since several weeks of separation are looming, my children are being very nice to me and agree to get up early to go to Governors Island.
I am one of those New Yorkers who doesn’t like crowds. There are lots of us on this island of more than eight million and we use tricks to feel like there are far fewer people than those who actually share our space.
The first trick is to go wherever you are going early! Visit any location that tourists and locals like to visit and you’ll notice that they are empty until noon or so on weekends. The kids and I are up, dressed, breakfasted, and out the door by 8am Saturday morning. We catch the subway down to South Ferry and were at the GI ferry terminal by 8:40am.
Are you looking for something exciting, fun, and new to do this summer? Do you enjoy being outdoors and staying fit? Then get ready to experience one of the most popular attractions in New York! Bike and Roll offers a wide-variety of bicycle rentals and tours around Manhattan, Central Park, 9/11 Memorial, Brooklyn Bridge, Hudson River, San Francisco, Washington DC, Chicago, Miami, and much more. These tours won’t only give you a great workout, but they will also teach you historic facts that you’ll remember forever.
NEW YORK — In the last decade, the decrepit piers and industrial zones along five miles of the Hudson River on Manhattan’s West Side have been utterly transformed. Hudson River Park is now a destination that gets 17 million visits annually, with a bike path, green spaces, playgrounds and recreation ranging from mini-golf and skateboarding to kayaking and even stand-up paddleboarding.
Melissa Lopez rented a bike a few weeks ago from Bike and Roll at Pier 84, near 44th Street and 12th Avenue, and was amazed at what she saw as she rode downtown through the park.
“It was gorgeous, like a little nature haven, beautiful flowers, trees, and only when you looked over to your left (at the buildings), did you realize you were in between a concrete jungle and this beautiful river,” said Lopez, 29, who came in from her home in suburban Westchester for the day. “Everyone was doing something active – sunbathing, rollerblading, bike riding. There was one pier with a volleyball court with sand. I kept telling my boyfriend, `Are we really in New York City?'”
Picture this. A beautiful park, complete with lush grass and foliage as well as a historic buildings, completely surrounded by water, with a view of the Statue of Liberty, Ellis Island and the Manhattan skyline. If didn’t hate using clichés so much this would be where I started to call it one of New York’s “best kept secrets,” a real “diamond in the rough.”
In all reality though, I was shocked while biking around Governors Island. It is a tiny little island only 800 feet of the coast of Manhattan. Yet, somehow, there is almost no noise, no cars, and no people. Rather than weaving in and out of people and cars, overwhelmed by horns and chatter, I got to ride completely uninhibited by others.
Ever since the day I interviewed at Bike and Roll, I have been hearing about this amazing island. Even still, I must say, the promotional material certainly does not do it justice. You will have to experience the beautiful serenity of Governors Island first hand to truly understand that this rant isn’t even an exaggeration!